Children's Book Authors Collaborate to Host Event for Minneapolis and St. Paul Students

Wade Hudson and Cheryl Willis Hudson, co-founders of Just Us Books and editors of the best-selling anthology We Rise, We Resist, We Raise Our Voices, will join children’s book creators in a live, virtual event for students in Minneapolis and St. Paul, MN on Tuesday, March 10, 2026 at 11am ET/ 10 am CT. 

Hosted by PEN America, in collaboration with Just Us Books, Penguin Random House, The Children’s Book Council, The Authors Guild, The Brown Bookshelf, Red Ballon Bookshop, AMAZEworks, Hennepin County Public Library, and St. Paul Public Library, the event will share messages of hope, resilience, and activism for young people in the Twin Cities and across the county.

First published in 2018 by Penguin Random House in partnership with Just Us Books, We Rise, We Resist, We Raise Our Voices includes contributions by fifty diverse children’s authors and illustrators. Eight years later the messages shared in the anthology are as important now as they were when the book was first published, especially in light of recent events in Minneapolis.

A Jane Addams Peace Association honor book, We Rise, We Resist, We Raise Our Voices has received starred reviews from Kirkus, Horn Book and Publishers Weekly, which called it an “empowering anthology to counter today’s often-unsettling political climate for children of varying ethnicities, faiths, identities, and abilities.” “Every turn of the page is a new and different experience; the tone of the book moves seamlessly from joyful to somber to curious, and inspired, offering children of many different ages a place to land and learn, and find their own lives reflected back at them,” said School Library Journal.

Among the authors who will participate in the virtual event are Jacqueline Woodson, Kelly Starling Lyons, Sharon M. Draper, Sharon Flake, Rita Williams-Garcia, Ellen Oh, Margarita Engle, Tony Medina, Tameka Fryer Brown, Cheryl Willis Hudson, and Wade Hudson.

Ahead of the virtual event, St. Paul bookstore, Red Balloon, and educational partner, AMAZEworks, will distribute over 600 copies of We Rise, We Resist, We Raise Our Voices to students and libraries in the Twin cities. The books are donated, courtesy of Penguin Random House.

The virtual event is free. To register visit: We Rise, We Resist, We Raise Our Voices - PEN America

Founders' Reflection On 37 Years

Today marks the last day of Just Us Books’ anniversary month. We are so thankful that we have been able to do this work for 37 years! Publishing books that help our young people learn about Black history, Black culture, and Black experiences is an honor.

As with all businesses, there have been challenges to overcome and successes to celebrate. But, like our ancestors before us, Just Us Books remains committed to a mission that is bigger than us…telling our stories.

It is more important than ever that we continue to share our stories because Black history and Black institutions are under attack locally and nationally. The campaign to dominate the narrative about who we are as a country is going full throttle. This false narrative seeks to remove as much information as possible about Black people and other marginalized groups from the American story.

Just Us Books remains committed to the truth. To publishing books that center the rich and fertile history and culture of Black people who have contributed so much to this country and the world.

We truly appreciate the generous support we have received over the years from booksellers, educators, librarians, parents, and most of all from our audience of children and young people. That support is even more important now because the challenges we face — from censorship and book banning to a struggling economy — are enormous. But so is our faith. And we will continue to do all we can to push forward and help make this a better, more inclusive, and just society for all.

We encourage everyone to do the same. Be intentional with your spending; prioritize Black publishers like Just Us Books, Black Classic Press, Third World Press, Africa World Press, the community of Black writers, artists, and other institutions dedicated to telling and sharing Black stories. Borrow our books from the library, share them with friends, post about them on social media. Every action of support makes an impact.

And as always, remember,

Good Books Make a Difference!

Wade Hudson & Cheryl Willis Hudson

10 Actions to Fight Book Bans

The number of challenged and banned books in the United States has soared in recent years. According to Pen America, there were 22,810 instances of banned books in U.S. public schools from 2021 to 2025. Books have also been removed from libraries, museum shops, and even the United States Defense Department schools. The majority of titles that have been targeted contain themes about race, gender, or sexuality -- in effect erasing or decreasing access to important stories, identities, experiences, and history. We must fight this censorship! To help us all take action and make a difference, Just Us Books has created the Banned Books Pledge.

I Pledge To:

1. Read more banned children's books.

2. Introduce 5-10 different banned children's books to educators, librarians, bookstore managers and parents-anyone who has influence and/or power to help increase the number of these books within our body of children's literature. 

3. Donate banned children's books to youth organizations, literacy programs and youth community groups. 

4. Prioritize buying these books from independent publishers, independent bookstores and vendors. 

5. Support and get involved with organizations like the Banned Books Week Coalition, Authors Against Book Bans, The Kids' Right to Read Project and other efforts to fight censorship in kidlit. 

6. When visiting a bookstore or library, encourage managers to include more banned children's books. Take the initiative to purchase or borrow from the library at least one banned book to show my commitment to supporting these books. 

7. Encourage educators and administrators to include banned books among their classroom resources. 

8. Encourage book reviewers and bloggers to include banned books among the titles they spotlight. 

9. Publicly celebrate banned books, including sharing them on social media, book review sites and through personal recommendations.

10. Encourage others to take this pledge.

RESOURCES
PEN America Banned in the USA. The Normalization of Book Banning
AuthorsAgainstBookBans

BANNED BOOK LISTS

Jane Addams Peace Association
BooksandAuthors Freely We Read: Picture Books Middle Grade Books Young Adult

PEN America

HuffPo

Black Business Month - A Time for Action

 

Black Business Month (August) is almost here, and it’s not only a time for celebration, it’s a time for action. Black-owned businesses are a vital component of society — driving innovation, creating jobs, contributing to the community, and in the case of publishing — sharing and preserving important stories, history, and culture. When Frederick E. Jordan and John William Templeton founded Black Business Month in 2004, their goal was not only to recognize Black-owned businesses and their contributions but to “drive the policy agenda” given the unique challenges Black business owners face.  For Jordan, one of those big challenges was lack of access to capital, which continues to be a hurdle today. Add to that budget cuts, book bans, growing opposition to inclusive books and history, and a strained economy and indeed it’s a challenging time. To continue making an impact, Black businesses need sustained investment. As we navigate this climate as entrepreneurs at Just Us Books, we’re also doing all that we can to uplift our fellow Black businesses, including: -More intentional spending. We prioritize Black, small and local businesses for everything from printing for our books to catering for our events. -Growing our networks. We want to be able to find the businesses we need and recommend them to others, even if we don’t require their products or services at the time.  -Use our platforms to amplify. We post businesses on social media, highlight them in every newsletter, and use our events and other channels to spread the word. What’s an action you’re taking to invest in Black owned businesses? We’d love to hear your ideas. For more suggestions, check out: 9 Ways to Support Black-Owned Businesses  Pictured above: Just Us Books founders Wade and Cheryl Hudson with fellow publishers, Haki Madhubuti, founder of Third World Press Foundation and Paul Coates, founder of Black Classic Press, at the Havana International Bookfair in Cuba.

Remembering Tony Rose

We remember fellow book publisher, Tony Rose, who passed away at the age of 74. 

Following a successful career in the music industry, Tony founded Amber Books with his wife Yvonne in 1996, specializing in self-help and music biographies. Amber went on to publish more than 1,000 titles, including African Americans and the Future of New Orleans: Rebirth, Renewal and Rebuilding. Under Tony’s leadership it also won numerous honors such as an NAACP Image Award for Literature and the Harlem Book Fair Wheatley Book Awards “Publisher of the Year.”

In addition to publishing, Tony wrote several books including A Guy Named Maurice Starr and America: The Black Point of View. For years, he led the African American Pavilion at Book Expo America, ensuring a much-needed platform for Black publishers in the leading industry conference. 

“Tony brought boundless energy and a deep commitment to the Black book publishing community,” says Wade Hudson, CEO and cofounder of Just Us Books. “At Just Us Books, we had the opportunity work with him on numerous initiatives focused on building the Black book ecosystem. He will be missed.”

We extend our love and condolences to Yvonne, Tony’s entire family and his loved ones. 

Read more about Tony and his work here.

Whose Story Are You Sharing?

It’s Women’s History Month, a celebration dedicated to learning about and sharing women’s many — and often untold — contributions to society. We honor women who have played, and are playing, an important role in leading, healing, teaching, advocating, and blazing trails to make our world better. Women like Susie King Taylor.  

Born into slavery in Georgia, she learned how to read and write in secret as a child. At the age of 14, she founded a school for Black children. She soon expanded her talents to nursing, caring for Black troops during the Civil War and teaching many of them how to read and write. Years later she wrote her own story — the only firsthand account of the lives and experiences of Black Civil War soldiers written by a Black woman. This amazing leader’s story is told for young readers in Susie King Taylor: Destined to Be Free, and it’s just one. There are so many more women whose stories deserve to be told, not only this month, but all year long.  

Whose stories are you sharing?

Recommended reading:

Great Women in the Struggle

Brave. Black. First. 50+ African American Women Who Changed the World

Susie King Taylor: Destined to Be Free

Doing the Work

Founders Wade Hudson, Cheryl Willis Hudson, Paul Coates,
Haki Madhubuti and Kassahoun Checole speak at IBPA's
Legends of Black Independent Publishing panel

As we start the second week of Black History Month, we hope this post will be an encouraging reminder of companies that are doing the work. Institutions that have made sharing our stories their mission. Black-owned publishers that celebrate Black people, Black culture, and Black histories in their books all year round. We’re proud to be one of them.

Let’s pour into these institutions! Read their books. Buy directly from their websites if you can. (Many carry titles that are difficult to get elsewhere.) Recommend their books. Check them out at your local library, and if they’re not on the shelves — request them. Share and comment on their social media posts. Sign up for their mailing lists. Spread the word about the work they’re doing.

Third World Press - the oldest Black publishing company in the world. Founded in 1967, it’s one of the last-remaining Black Arts Movement institutions. https://thirdworldpressfoundation.org

Black Classic Press - founded in 1978 and devoted to publishing obscure and significant works by and about people of African descent. https://www.blackclassicbooks.com

Africa World Press - in business since 1983, its mission is to provide high quality literature on the history, culture, politics of Africa and the African Diaspora. https://africaworldpressbooks.com

Just Us Books - founded in 1988, we publish children’s books that center and celebrate Black people, history and culture. https://justusbooks.com

Amber Communications - the largest African American publisher of self-help books and music biographies. http://amberbookspublishing.com

Dare to Be King - provides services and products, including books and workshops, to help inspire and support boys of color. https://daretobeking.net

Universal Write Publications - publishes a variety of topics through the framework of Black scholars who write through the African lens. https://uwpbooks.com 

Urban Ministries, Inc. - publisher of books, magazines, curricula, and more for African and African American churches since 1970.  https://urbanministries.com

And this is just a start. Comment below to shout out other Black-owned book publishers that are doing this important work!

Back to Our Roots

Wade and Cheryl Hudson present at an event hosted by
Alpha Kappa Alpha Sorority at the Portsmouth Public Library (1988)

When we started Just Us Books in 1988, we used a grassroots approach to connect with readers and market our company. We knew we could not depend on the traditional book publishing ecosystem — the same one that told us there was no market for our books. We were a Black-owned start-up publishing books with Black characters and about the Black experience. A small indie without a footprint in the industry. Even getting an audience to showcase our books was a major hurdle.

So, we did what our ancestors had done before us. John Russwurm and Samuel B. Cornish, editors of Freedom’s Journal, the first Black newspaper published in this country, distributed the paper directly to Black communities. Langston Hughes took his published works to the people. Johnson Publishing Company, whose list of publications included Ebony, Black Digest, and Jet focused on the Black market.

We did too. We took our books to daycare centers, church events, cultural festivals, libraries, and conferences held by Black organizations. A major component of our marketing strategy also included nurturing relationships with the then-growing number of Black-owned bookstores. Soon after, we expanded to exhibit at professional conferences such as those organized by the American Library Association, National Education Association, and American Booksellers Association and were able to reach more libraries, educators, and book buyers.

There was a profound sense of unity and common purpose back then. And in some pockets of communities, there still is. But social media has displaced many previous marketing avenues. There are fewer indie retailers. The kidlit industry has achieved some mainstream success and perceived success. And while community events remained a cornerstone for us, along the way, our investment in other grassroots tactics declined.

Laura Freeman and Useni Perkins sign their book
Kwame Nkrumah's Midnight Speech for Independence
for students in DC. (2023)

But the numerous social and political challenges and uncertainties make it clear: we need to get back to our (grass)roots. In the Akan tradition, the Sankofa symbol reminds us to look to the past to build a stronger future. For us, that future is one based on strong community, meaningful impact, mutual support, and of course lots of great books!

Getting back to our roots can mean more in-person events; less social media and more posting on our platforms (our blog, newsletter and website); and doing more to stay connected with fellow creators and entrepreneurs.

How are you working to strengthen community in 2025 and beyond? We’d love to hear your thoughts below.

It's Up to Us

On Christmas we called our dear friend and family George Ford. As usual, he was full of energy and encouragement. We talked about everything from Nikki Giovanni’s tremendous legacy to the new Netflix special The Six Triple Eight. As the conversation turned to our work as book creators, George shared some wise words. 

“It’s not about overcoming someday. It’s now. It’s us. It’s up to us.”

The work ahead can sometimes seem daunting. A new administration, continued book banning, attacks on diversity, equity and inclusion, and a challenging economy are all adding more uncertainty. We feel the weight as publishers and small business owners. And we see it as parents, educators, librarians, kidlit creators and entrepreneurs navigate this time as well. 

But we know now like we knew when we founded Just Us Books 36 years ago: we have an important role to play in creating the brighter future our young people deserve. All of us do. 

As we welcome 2025, we do so in gratitude for the many blessings of last year, and the opportunity to continue to make a difference.

Like George said, It’s up to us.

———

Looking for even more inspiration? Or a great cause to support? Check out the great work Jacqueline Woodson is doing through Baldwin For The Arts.

Book and Bookish Gift Ideas from Small Businesses and Creators

In the spirit of cooperative economics, we’re spotlighting book and bookish gifts from independent creators and small businesses. There’s something for everyone, adults included!

And remember, when you shop small, you’re not just giving unique and meaningful gifts — you’re supporting talented creators and making a real difference in independent businesses. 

Here's our list:

King of Kindergarten Tonie based on the award-winning picture book by Derrick Barnes and Vanessa Brantley-Newton 

I’m Still An Afro-Bets Kid sweatshirt

Shirts featuring the Afro-Bets Kids, who helped launch Just Us Books 36 years ago. (Available in kids and adults sizes)

Charlie Drew and His Missing Stethoscope

By Dr. David C. Miller, illustrated by Cameron Wilson - a picture book about an 11-year-old genius who attends Howard University Medical School as the youngest student in the United States in medical school.

Leverage Everything In Life journal 

Designed to help you map out your next big idea, organize daily tasks and everything in between.

Just Us Books pom pom beanie 

Sisters of the Sidewalk by Shadra Strickland

A digital print from Shadra's picture book Jump In. 

Good Books Make A Difference canvas tote

A stylish carrier for books and more.

On My Own: Vision Board Guidebook for Young People by Patrick Oliver guides young people through an interactive process that will help them with goal setting. 

Black Children’s Book Week tee

Celebrate the global event that spotlights Black children and their representation in children's books and other media. Plus: Save the date for the 2025: February 23 - March 1, 2025

Black Collection shirts 

A collab between Just Us Books and creative brand From the Xrt celebrating Black book publishing and some of the many people who make it possible. 

Good Books Make A Difference mug

Enjoy your favorite books with your favorite beverage.

Brave Enough to Be the Light

One thing we love about this time of year is the focus on community. If your social media feeds are anything like ours, it’s full of people asking about recommendations for Black owned businesses, local shops, and community organizations to support. As we navigate a challenging climate where more book are being banned, there’s increasing pushback on diversity, equity and inclusion, and people are preparing for what the new administration will bring in 2025, it’s encouraging to see so many people take action to ensure the work and institutions that we say are important can continue to operate and even thrive. 

We need that supportive community. So do our children.

During a recent Family Literacy Month event in Little Rock, author and Just Us Books co-founder Wade Hudson, asked students to come up front. He had a message for them.

"Each of you is blessed with a gift or gifts that you will use to make your unique contributions to the world,” he said. “Each of you is special. You must believe that. You must have faith in yourself. No matter what challenges may come, you can overcome them. You must overcome them. Our country and our world need you more than ever now.” 

While there may be lots of uncertainty, we know there’s so much power in community. And there may be no more crucial time than now to identify what we can do — individually and collectively— to support the people and causes that are most important to us and our future. 

As Amanda Gorman, the youngest Inaugural Poet in U.S. history reminds us:

“There is always light. If only we’re brave enough to see it. If only we’re brave enough to be it.”

Pushing Forward

We’re navigating a challenging time, but so many things keep us pushing forward. Among them are these words from Frederick Douglass:

“If there is no struggle, there is no progress…This struggle may be a moral one; or it may be a physical one; or it may be both moral and physical; but it must be a struggle. Power concedes nothing without a demand. It never did and it never will.”

The struggle for freedom and justice always continues. It does not rest on any one event, whether successful or not.

As kidlit creators, educators, librarians, parents, and supporters, let’s continue to use our gifts and talents to positively impact the lives of our young people. Our books make a difference. Our teaching makes a difference. Our example makes a difference. Our guidance, mentorship, the time we spend listening, supporting, pouring into — it’s all valuable and needed. Especially now. 

Let’s find meaning and purpose with others who know that we MUST continue. 

And when we need a reminder, may we find encouragement in each other and the young people who deserve our best.  

Banned Books Week

Book bans are on the rise. In classrooms and libraries across the nation, books such as We Rise, We Resist, We Raise Our Voices, which we published to provide children comfort and encouragement during difficult times, are being called divisive and discriminatory. Since the fall of 2021, PEN America has counted more than 10,000 book bans in public schools alone. Books written about Black, LGBTQ and other marginalized groups are particularly impacted by these restrictions and censorship.

But we’re fighting back. Organizations, educators, librarians, bookstores, authors, illustrators and readers are working together to counteract book banning efforts. Here are a few ways you can join this important work:

1. Stay informed. Follow organizations such as the Banned Books Week Coalition, Pen America, Authors Against Book Bans or Kids Right to Read Project and participate in Banned Books Week activities to learn about the issue in community: https://bannedbooksweek.org/events/ 

2. Check out a challenged book (or two or three) from the library or buy banned/challenged books from your local bookstore. Many bookstores have banned book displays. You can also check this database for banned book lists.   

3. Speak out. Reading a banned book? Post about it on social media. Talk about the difference a book has made in your life. ALA also has free resources including posters and infographics, to help you champion the cause.

And remember, this advocacy isn’t limited to one week. We need to join together in frequent and consistent action to fight censorship, help keep books available in schools and libraries, and promote the freedom to read! 

Black Business Month

August is Black Business Month, founded in 2004 by Frederick E. Jordan and John William Templeton to acknowledge Black-owned businesses and their contributions to our economy. Black-owned businesses are a vital component of society — driving innovation, creating jobs, contributing to the community, and in the case of publishing — sharing and preserving important stories, history, and culture.

Just Us Books exists today because of the trail our ancestor entrepreneurs blazed before us, pioneers like John Brown Russwurm and Samuel Cornish, editors of Freedom’s Journal, the first Black-owned and operated newspaper in the U.S.; abolitionist Frances Ellen Watkins Harper, who published a volume of poetry (Forest Leaves) in 1845 at the age of 20; and WEB DuBois, who launched The Brownies Book, the first magazine created especially for Black children. And we remain in business today with YOUR support and that of many children, parents, educators, librarians, and readers of all ages who buy, read, and recommend our books — and have done so for 35 years. 

It’s fitting that Black Business Month takes place in August. This month is historically a slower time for book sales for many of us in publishing. That makes any purchases made during this period particularly impactful.

We’ve provided lists of Black publishing entrepreneurs for you to consider below. And of course Just Us Books would love to have your support as well. You can buy books or merch, like the shirts our founders are wearing in the photo below. 

However you choose to celebrate Black businesses, this month or any month, know that your support will make a big impact! And we appreciate it!

Pictured: Paul Coates (Black Classic Press), Cheryl Willis Hudson (Just Us Books), Ramunda and Derrick Young (Mahogany Books) at the 2019 Black Pack party, hosted by AALBC.com, Linda Duggins, One Book One Bronx, and Kwame Alexander.

Did you know there are (at least):

📖 195 Black-owned publishers, self-publishers and imprints

📚 162 Black-owned bookstores 

✍🏾 Over 10,727 Black authors and writers

📝 22 Black literary agents 

These are just some of the many creators and companies that make the world of Black book publishing so dynamic, valuable and inspiring. We encourage you to explore the lists linked above to learn more about these Black entrepreneurs. And if you’re looking for new ways to support, check out these tips: 5 Ways to Support Black-Owned Businesses 

Good Trouble

One of the most popular questions we get at speaking events, after “how do I get my book published” is: “what can I do to better support Just Us Books and diverse children’s books in general?”

We appreciate the question. It signals that people know they can help drive the change they want to see. At the 2024 Children’s Institute in New Orleans, I spoke to a group of people who are in a unique position to ensure these books are available: booksellers. But the spirit of my message applies to us all, and I’d like to share a few lines with you:

“I encourage all of you to be involved in helping to make sure books that can enrich, inform, uplift, inspire, sometimes rescue, and yes, entertain our youth in this too often challenging and difficult world are available to them."

It takes all of us: booksellers, parents, extended family members, educators, librarians, program directors, community members. Buy the books, borrow them from your library, ask for them at bookstores, share them with young people, push for them to be considered for school and summer reading lists, share them on social media and talk about them in person. We must all play a more active and intentional role in supporting diverse books and ensuring they are accessible.

Kudos to the American Booksellers Association for playing their part in this work. They made a concerted effort to ensure the Children’s Institute was more inclusive and that more BIPOC publishers and booksellers had platforms to be seen and heard, such as the Spotlight on Black Publishing panel, where Cheryl spoke. This year’s workshops and panels also tackled important issues we’re facing, including book banning, which has removed thousands of books — many by BIPOC and LGBTQ creators — from library shelves and school curricula.

During my talk at the Rep Picks Luncheon, I spoke about book banning and how we can fight back, quoting the great John Lewis’ call to make “good trouble.” A number of publishers and booksellers thanked me for my words. What’s clear is this work is about more than sales and profitability, although both are important to sustain any business. It’s about ensuring our children are represented and affirmed in the books they read and that they can see themselves in history, the present, and the future. I’m glad to see more of us are in for the good fight and I hope even more join.

Wade Hudson
CEO and Co-Founder
Just Us Books

Read more about the 2024 Children’s Institute in Publishers Weekly. 

Just Us Books to Host Writing Our Future: A Celebration of Black Children’s Literature

In honor of our milestone 35th anniversary and Black History Month, Just Us Books is proud to present a program that will bring together a dozen acclaimed Black children’s book authors and illustrators. 

Writing Our Future: A Celebration of Black Children’s Literature will be held Saturday, February 17, 2024, 12 - 2:30 pm at the Montclair Public Library, 50 South Fullerton Ave. in Montclair. It will also be streamed online.

Sponsored in collaboration with the Montclair Public Library and local independent bookstore Watchung Booksellers, the event will feature panels, book readings, autograph signings and literary performances. 

Guest authors and illustrators include: Rita Williams-Garcia (One Crazy Summer), Valerie Wilson Wesley (Willimena Rules series), Denise Lewis Patrick (Justice Ketanji Brown Jackson), Sharon Dennis Wyeth (Something Beautiful), Eric Velasquez (Schomburg: The Man Who Built a Library), Olugbemisola Rhuday-Perkovich (Operation Sisterhood); Torrey Maldonado (What Lane?), George Ford (The Story of Ruby Bridges), author-illustrator-educator Toney Jackson who will deliver a spoken word performance, as well as authors and Just Us Books founders, Wade Hudson and Cheryl Willis Hudson.

“Books play such an important role in preserving and sharing Black history and culture. We can’t think of a better way to commemorate Just Us Books’ 35 years in publishing than by bringing together a talented group of authors and illustrators for a Black History Month literary celebration,” said Wade Hudson, CEO of Just Us Books.

“We’re hoping to reach the entire community with this event,” explains Cheryl Willis Hudson, Editorial Director of Just Us Books. “It’s a great opportunity for children to meet published authors and illustrators; for aspiring creators to learn about building careers in publishing; and for parents, educators and readers of all ages to get some wonderful books.”

Panels include:

·       Our Literature’s Legacy, a conversation about the path to more diversity in children’s publishing and how we continue the progress

·       Putting it All Together: Creating Books for Young Readers about the author and illustrator creative process, developing your craft, and how to break into and succeed in the industry

·       The Power of the Pen highlighting the power of children’s literature to inspire change

The event is free and open to the public, including children of all ages. 

Registration is encouraged for in-person attendance: https://montclairlibrary.libnet.info/event/9975696 and is required for virtual attendance: https://montclairlibrary.libnet.info/event/10147473 

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Wade and Cheryl Hudson to Receive BookFest Honorary Achievement Award

Wade and Cheryl Hudson, founders of Just Us Books, will be presented The BookFest Fall 2023 Honorary Achievement Award, which honors individuals who have contributed positively to the literary world. The Hudsons are being recognized for their contributions to children’s publishing, their work centering Black stories, and their dedication to diversity and inclusion.

The award presentation is part of Book Fest, a leading virtual literary event, and will be live streamed Saturday, October 21, at 10:45 am Pacific at https://www.thebookfest.com/

Celebrating its 35th anniversary this month, Just Us Books is a leading publisher of children’s books that reflect the diversity of Black people, history and culture. Wade and Cheryl Hudson founded the company in 1988 grounded in the belief that “Good books make a difference,” and have led Just Us Books not only in publishing good books, but in creating more opportunities for Black authors, illustrators and other creatives to enter the industry. Just Us Books is now widely regarded as an institution in the community and children’s publishing industry, and remains one of the nation's few Black-owned presses. In addition to their work as publishers, Wade and Cheryl are both award-winning authors with more than 30 titles each to their credit. 

ABOUT THE BOOKFEST®
The BookFest is the leader in virtual literary events and produces vital conversations on the world’s stage for those who love to read, and those who love to write. Launched in May 2020 as many live events were forced to be cancelled, the biannual event is free to attend and takes place in the spring and fall, streaming panel discussions, conversations, and live interactive sessions. The BookFest features an array of literary speakers, experts, and authors and is presented by Books That Make You and produced by Black Château Enterprises. For more information, visit TheBookFest.com

Embracing the Past, Empowering Our Future: Reflections on Just Us Books’ 35 Years

by Wade Hudson and Cheryl Willis Hudson
founders, Just Us Books

Thirty-five years ago, we sat at our dinner table contemplating starting our own children’s book publishing company. We had already self-published two books, the AFRO-BETS ABC Book and the AFRO-BETS 123 Book and our success with them in the marketplace prompted a serious discussion. Should we strike out and expand our venture to publish works by other Black book creators?

Wade and Cheryl Hudson present the AFRO-BETS Kids at the
Portsmouth, VA Public Library to an audience that includes their son Stephan in 1987. 

There was clearly a need. There were few books for children and young adults that featured Black characters and that drew from Black history, culture and experiences. And we knew there was a demand. We had had trouble finding for our two children, books that featured characters who looked like them and stories that reflected their experiences and heritage. We knew other Black parents and teachers faced the same difficulty. 

It wasn’t a long discussion. We decided to step out on faith just as our ancestors had done before us.  Just Us Books was born. We chose that name because, simply, it was just the two of us.

The Just Us Books staff poses for a photo in 1992

Much has changed over these 35 years. We entered an industry in the 80s when only a handful of Black book creators were widely recognized such as Virginia Hamilton, Tom Feelings, Mildred Taylor, Walter Dean Myers, Eloise Greenfield, George Ford and James Haskins. Black editors, art directors and marketing professionals were few and far between. There were very few in-person book tours by children’s book authors or illustrators and making a national best-sellers list like the New York Times was a far-off dream. 

Over time, however, we have seen more Black and other book creators of color enter the industry. There has been an uptick in the number of BIPOC people in publishing positions. Black and book creators of color have won major industry awards and the bestseller lists are no longer nearly all white. We would like to think that Just Us Books has played a role in helping to achieve this progress.

Dr. Loretta Long reads her book Courtney's Birthday Party at a school visit

But so many challenges still remain. Books by Black creators are still a small percentage of the total number published every year. There is still a disparity in advances and royalties paid to Black and BIPOC authors and illustrators versus what’s paid to those who are white. Nearly 80 percent of the publishing companies staff are white. Most books by BIPOC authors and illustrators are not marketed as vigorously as those of white authors and illustrators. The myth that books by Black creators don’t sell is still a major barrier.  And most recently, book banning, and the closing of school libraries have added to the list of challenges as efforts to undo the progress that has been made intensify.   

We face these issues as we have done in the past. With resolve. Advocating and agitating for inclusion, diversity and equity ─ and doing the important work of sharing good stories that reflect a full range of experiences that center Black children, children of color and others who are marginalized. That same determination still drives us even as we must prepare to pass the baton to the next generations. We will do so assured that the struggle to create an industry and a world that is more just and equitable will continue.

Just Us Books’ 35 years have been quite a journey. As with any business endeavor, there have been periods of exciting milestones, disappointments, economic challenges, and many peaks and valleys. We have seen far too many other publishing ventures close their doors. Thankfully, as the Langston Hughes declared in his 1957 poem, we’re “Still Here.”

A parent reads the AFRO-BETS A B C Book to their child,
 decades after the title's initial publication

We are so grateful to the many Just Us Books authors, illustrators, publishing industry professionals and dedicated Just Us Books staff members who have partnered with us on this journey. We appreciate all the parents, teachers, administrators, librarians, booksellers, young readers, and other supporters who have been such an important part of this history too. In so many ways, we are all like family. There would be no Just Us Books, and certainly no 35 years, without you.  

Wade and Cheryl Hudson celebrate the publication of
We Rise, We Resist, We Raise Our Voices with contributors and 
author and illustrator friends at the Celebrating Our Voices event
held at North Carolina Central University.

And so, we’re still here and we continue, embracing the journey ahead. Creating good books that make a difference in the lives of children everywhere.

Just Us Books founders Cheryl Willis Hudson and Wade Hudson

Just Us Books, Nation’s Leading Black Owned Children’s Book Publisher, Celebrates 35th Anniversary

(West Orange, NJ) September 22, 2023 ─ The average life span of a small business is eight and a half years according to The New York Times. As Just Us Books prepares to celebrate 35 years in business, it’s not only beating the odds, it’s also continuing to blaze a trail, publishing children’s books that center and celebrate Black stories, history and culture.

“Just Us Books’ 35th anniversary is not just a celebration of our company,” says Wade Hudson, CEO and co-founder. “It’s a recognition of 35 years of children reading, learning, growing, and being affirmed through stories that reflect the richness of Black culture and history, which is especially important in today’s climate of banned and challenged books.”

The company plans to celebrate the milestone throughout its 35th year, which begins October 1, 2023, with special content and events, including a bookfair being planned for spring.

“We’re reminded every day ─ by teachers, librarians, parents, readers of all ages ─ that our work, our books are needed,” says Cheryl Hudson, Editorial Director and co-founder of Just Us Books. “Their support has been such a big part of Just Us Books’ journey. So we’re looking forward to celebrating this milestone with our extended community throughout the year.”

The Just Us Books journey began in the early 1980s. Wade Hudson and Cheryl Willis Hudson, who live in East Orange, NJ, were parents in search of children's books that reflected the diversity of Black history, heritage and experiences. Disappointed by the number they found and their limited availability, the couple embarked upon a mission: to create the kind of positive, Black-interest books that they wanted for their own two children.

Combining their experience, Wade’s in writing and marketing, Cheryl’s in art and publishing, they developed ideas for books that shared universal children’s themes from an Afrocentric perspective. The couple presented manuscripts to publishing houses but they were repeatedly turned down ― several publishing professionals even doubting the viability of a market for children’s books featuring Black characters. So the Hudsons decided to publish the books themselves. The AFRO-BETS A B C Book was released in 1987 and Just Us Books was incorporated a year later.

The success of the small press soon proved doubters wrong. Titles including Bookof Black Heroes From A to Z and Bright Eyes, Brown Skin became classroom and library staples. And larger publishing companies followed Just Us Books’ lead, publishing and widely distributing more children’s books featuring diverse stories and characters.

The company’s 35-year history has been marked by numerous accomplishments including a production partnership with Crown, an imprint of Random House, which produced the three anthologies including the award-winning We Rise, We Resist, We Raise Our Voices; a 1999 marketing partnership with General Mills and the UniverSoul Circus; and the publication of In Praise of Our Fathers and Our Mothers, a book about the Black family that brought together celebrated authors and artists, including Gwendolyn Brooks, Virginia Hamilton, Walter Dean Myers, Jeanne Moutousammy-Ashe, Leo and Diane Dillon, Fred and Patricia McKissack. Its books, including From A Child’s Heart; The Secret Olivia Told Me, I’m A Big Sister Now and Kwame Nkrumah’s Midnight Speech for Independence, have earned numerous awards. Just Us Books has won multiple honors, including Small Business Pioneer of the Year, the Children’s Book Council Diversity Award, and its founders have become recognized leaders in publishing and the push for diversity in children’s literature, with the couple being awarded the prestigious Carle Honor for Mentorship in 2022. 

In 35 years of operation, Just Us Books has become more than a children's book publishing company; it's become an institution. It also remains one of the nation's few Black-owned publishers. And the company continues its mission grounded in the same belief that helped launch the company three and a half decades ago: Good books make a difference.

Just Us Books’ titles can be purchased wherever books are sold and via its website: justusbooks.com. Connect with the company on social at @JustUsBooks across all platforms.