Wednesday, January 1, 2025

It's Up to Us


On Christmas we called our dear friend and family George Ford. As usual, he was full of energy and encouragement. We talked about everything from Nikki Giovanni’s tremendous legacy to the new Netflix special The Six Triple Eight. As the conversation turned to our work as book creators, George shared some wise words. 

“It’s not about overcoming someday. It’s now. It’s us. It’s up to us.”

The work ahead can sometimes seem daunting. A new administration, continued book banning, attacks on diversity, equity and inclusion, and a challenging economy are all adding more uncertainty. We feel the weight as publishers and small business owners. And we see it as parents, educators, librarians, kidlit creators and entrepreneurs navigate this time as well. 

But we know now like we knew when we founded Just Us Books 36 years ago: we have an important role to play in creating the brighter future our young people deserve. All of us do. 

As we welcome 2025, we do so in gratitude for the many blessings of last year, and the opportunity to continue to make a difference.

Like George said, It’s up to us.

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Looking for even more inspiration? Or a great cause to support? Check out the great work Jacqueline Woodson is doing through Baldwin For The Arts.